Bad Lads Army (J2ME Mobile game for ITV television and Lucozade)

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Official app for the UK prime time ITV television show ‘Bad Lads Army’.  This game was produced as part of their marketing campaign and was advertised at the end of the show. It looks primitive now but this was actually quite impressive back in the days of old Nokia series 60 and series 40 devices in 2004! This game was designed to run on hundreds of different handsets and the campaign ended successfully with over 6000 downloads of the game via premium SMS. The game itself involves getting bottles of Lucozade to keep your strength up and battling your way to the end of a grueling assault course.

lucozade

BADLADSARMY

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